ideogeny is the web presence and brainchild of Justin McMurray, a creative web entrepreneur with a passion for digital ideas.

Justin has spent over 8 years immersed in the strategy, development and leadership of innovative digital ventures.

To pursue his web ambitions, Justin moved from the beautiful beaches of Sydney to the slightly cooler surrounds of London in April 2008.

He is currently consulting with one of the world's leading digital creative agencies. And for those who want to know the meaning;

ideogeny \i`de*og"e*ny\, n. study of the origin of ideas. ideogenetic, a. initiating ideas.

However the story behind the ideogeny symbol above will have to remain a mystery (to you!).